Rating Methodology

This page weights how clearly an operator sets out the terms a new customer would need before depositing: whether wagering conditions, minimum deposit, and expiry are stated in plain language rather than buried in a linked document. Verified regulatory status carries similar weight, since a licence claim that cannot be checked against the regulator is treated as unverified rather than as a point in the operator's favour. The cost and availability of customer support, and whether responsible-gambling tools are visible rather than incidental, are weighted next. Editorial judgement about presentation or design carries the least weight: it affects how a page reads, not whether the reader can trust what it says. This ordering reflects the site's priority: a reader should be able to tell what they are agreeing to before they act, not just how the offer is marketed.